The campaign configurator is used to calculate the guaranteed rate for
your Media Solutions campaign.
Begin by picking campaign
type.
Restricted products and services includes: Alcohol, tobacco, nicotine, gambling, healthcare services, pharmaceuticals, financial products and services.
Input start and end dates for all flights.
Add separate flights if not all formats will be live at the same time.
Choose solution
Choose what guarantee you want. If a choice is disabled, it's because that guarantee is not available in the chosen channel.
*Only available for YouTube Skippable.
If you want to buy YouTube
Skippable together with other formats, choose CPM.
Choose format/format types you will have in the campaign.
Production is now always included for High-Impact Display. Including video-in banner.
YouTube CTV must run in conjunction with BVOD & FAST in Advanced TV
Here you can set budget caps to all formats. You can choose to set budget caps per formats or by creating budget groups. If you don't set any caps the budget will be fully fluid, and optimized towards optimal performance/impact.
Here you also set which formats that will be live in each flight. Uncheck a checkbox if a format should NOT be live in the flight.
What is the broadest level of geography targeting that will be used in the campaign?
What is the broadest audience targeting tactic that will be used in the campaign?
What is the client's average suitability risk level across the GARM categories?
What brand safety method you would like to be used on YouTube?
Will you use any add-ons?
This is the media you should use when booking the campaign:
A printscreen of this view should automatically have been downloaded. If it didn't download, click "Download Screen" at the bottom of this page. When briefing the specialist, share the printscreen.
Based on your choices (summarized below), we can offer a
The guarantee is calulated on below estimated CPMs and
allocation. These CPMs and allocations are not guaranteed. Only the
bundled CPM above is guaranteed. If you have set any minimum or
maximum allocations they are summarized under "Summary of choices",
and those are guaranteed.
The guarantee does not apply if:
- You deviate from the choices
made in the configurator (summarized below)
- Not all required
formats listed below are delivered
- Algorithms, not created by
Media Solutions, are added to the campaign.
The
guarantee does not include any add-ons offered by other departments than
Media Solutions. E.g. Adressable Content, Choreograph (fka
Acceleration)
Buyer team:
Norway
Market (where the campaign will run):
Sweden
| Format | Check | Base CPM | Base CPC | Base CPCV | Weight | Budget Allocation | Youtube Index | Industry Index | Season Index | Duration Index | Geo Index | Audience Index | Suitability Index | Add-on | Calc CPM | Calc CPC | Calc CPCV | Min Imps | Min Clicks | Min Completes | Weighted Allocation | Max Allocation | Used Allocation |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Native | 0 | 50 | 8 | 200 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Regular Display | 0 | 55 | 600 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| High-Impact Display | 0 | 180 | 350 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Outstream | 0 | 60 | 250 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Instream Bumper | 0 | 105 | 0.12 | 300 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Instream Bumper | 0 | 80 | 0.12 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Twitch Instream Bumper | 0 | 155 | 0.15 | 600 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Instream | 0 | 160 | 0.25 | 600 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Instream | 0 | 140 | 0.25 | 850 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Twitch Instream | 0 | 155 | 0.30 | 700 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Skippable Instream | 0 | 120 | 0.45 | 750 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Social Video Extension | 0 | 80 | 0.60 | 250 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Shorts (Vertical Video) | 0 | 60 | 0.60 | 500 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Audio Instream | 0 | 100 | 800 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| YouTube Audio Instream | 0 | 75 | 800 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| DOOH | 0 | 100 | 300 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Gaming Display (curated list of gaming & tech sites) | 0 | 90 | 90 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| In-Game Display | 0 | 100 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| In-Game Video | 0 | 130 | 130 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| YouTube Gaming | 0 | 140 | 140 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Twitch Gaming | 0 | 150 | 150 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 6 seconds | 0 | 160 | 450 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 10 seconds | 0 | 180 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 15 seconds | 0 | 200 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 20 seconds | 0 | 220 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 25 seconds | 0 | 250 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| BVOD & FAST 30 seconds | 0 | 280 | 900 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Bumper | 0 | 160 | 50 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Non-skippable 10 seconds | 0 | 180 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Non-skippable 15 seconds | 0 | 200 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Non-skippable 20 seconds | 0 | 220 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Non-skippable 25 seconds | 0 | 250 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| CTV YouTube Non-skippable 30 seconds | 0 | 280 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 |