Line Item Naming

Naming structure for Line Item name:
WMS/PBU_CROSS-CHANNEL_SOLUTION/CHANNEL_Device_Context_Format_Spotlength_Publisher_INVENTORY SOURCE_Targeting_Targeting Provider_CONSUMER JOURNEY_Optimization KPI_Line Item Algo_Free text_Internal Codes

Red = always mandatory
Amber = mandatory under certain conditions
Green = Always optional


If you want to generate names you can download the latest version of the naming generator on the startpage.

Line Item Naming Validator

Paste multiple rows of names below and click "Validate":

Results: